No neither did we. Apparently 1st July is International Fruit Day and at a fruity party in Berlin, the fig (oldest cultivated fruit by humans – who knew?) was voted in for 2013. There’s even a slogan for 2013 – “share fruit and smiles”! Sounds good to us as we LOVE figs! We’ve found a way of incorporating them in our Coffee cakes to enhance the flavour of coffee resulting in the most moreish, moist cake. Available now at our online shop – go try!